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The "Join or Die" design originated as a political cartoon by Benjamin Franklin, published in The Pennsylvania Gazette on May 9, 1754, during the French and Indian War. The cartoon depicted a rattlesnake cut into eight segments, each representing a British American colony or region, urging the colonies to unite for mutual defense against French forces and their Native American allies.
Later, during the American Revolution, the image resurfaced as a symbol of resistance against British rule, rallying colonists to unite against oppressive laws like the Stamp Act.
Today, the "Join or Die" flag is a popular historical and patriotic symbol, often displayed to honor the spirit of unity and resistance from the Revolutionary period.
The flag is used by history enthusiasts, educators, and collectors to celebrate American heritage and the legacy of Benjamin Franklin’s message of unity.
 
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