
Ad-supported toilet paper
China Insider News reported that some public bathrooms in China have been fitted with peculiar new dispensers that put a surprising twist on toilet paper access
We are living in the Age of the Ad. The ad-supported model is becoming the default for streaming services, with outliers like Apple TV still holding the ad-free line like some last bastion of sanity. Ads have wormed their way onto smart TV launch screens, threaten to hijack your home videos and gaming experience, and yes, they’ve even come for your fridge. You might chalk this up to the curse of smart-everything culture. But when it comes to ads, it's usually still about some tech wunder-product (like a smart fridge — not exactly a staple in every kitchen) or auxiliary entertainment like a smart TV or streaming service, which, while nice, are hardly a necessity.
That distinction — what should remain sacred and what still tolerable if riddled with ads — is blurring fast. The “Black Mirror” episode where a brain implant makes you spout ads still sounds far-fetched… but less so with each passing year. Still, a neural implant is cutting-edge tech. It’s not something the average person deals with on a Tuesday. So let’s step away from sci-fi and bleeding-edge gadgets and go back to the basics: relieving yourself.
In a widely shared post, China Insider News reported that some public bathrooms in China have been fitted with peculiar new dispensers that put a surprising twist on toilet paper access. First, you scan a QR code, and then you're presented with two choices: either sit through a short commercial break (yes, pun intended) or shell out ¥0.99 (about $0.14) for a 1.2-meter ration of toilet paper. For frequent flyers of the facility, there are reportedly subscription plans available, bringing the cost of a roll down to as little as ¥0.39, effectively turning your restroom routine into a recurring bill.
China Insider News itself notes that this practice isn’t common and does not name the exact location where it’s been implemented. Commentators on Reddit were quick to point out that, while the setup may seem dystopian by Western standards, it’s not necessarily out of step with local norms. “In China, many people carry their own toilet paper — just like how people carry tissue,” one Redditor explained. “However, in major cities and malls, toilet paper is standard like in most countries.”
then it goes into an ad for AdGuard.....so much for communismThe absence of details — and, as Futurism noted, the known anti-China bias of the source — makes the whole story feel if not far-fetched, then exaggerated for effect and, perhaps more to the point, not really accounting for cultural differences. What reads as an outrageous imposition in one country might be an unremarkable experiment in another. It’s still not clear who authorized it, and on what level, for starters.
However, since there are photos and videos confirming that this toilet paper laundromat setup does, in fact, exist somewhere in China, it’s, in our view, less interesting whether it's a one-off stunt or the beginning of a trend or what cultural tendencies are at play here. What we want to zoom in on is the phenomenon itself: the idea that even something as basic and essential as toilet paper can now be gated behind ads. Regardless of the country or the scale, that’s the part worth paying attention to.