Chiapas, and San Juan Chamula in particular have among the highest per-capita Coca‑Cola (and sugary drink in general) consumption in the world

In some Tzotzil communities residents drink well over 2 litres of coke, not per month, not per week, per DAY

This is because coke is as cheap, if not cheaper than regular bottled water in rural Chiapas, and tap water is full of e-coli

Over two thirds of Mexican adults are fat, in Chiapas it's over 70%

In Chiapas diabetes is the second leading cause of death just behind heart disease



Coke has even embedded itself into indigenous ritual practices
WATCH: Shaman uses COKE in a RITUAL to TREAT DIABETES PATIENT

In Chamula healing rituals, Coke is said to have real medicinal power, some traditional shamans pray over an ill person while burning incense and pouring coke over bread and fruit. Villagers report that drinking and belching the soda is believed to expel evil spirits and restore health

Anthropologists note that many Tzotzil believe carbonated soda is a kind of remedy, often prayed over like communion wine

Coke in Chamula has become both a literal and metaphorical sacrament, it is offered up in religious rites, consumed as a medicine, and woven into identity and status


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