Thought control at its finest. There's a George Carlin about this that I would find but don't have the energy right now.
Something something soft language makes for soft people. And what these companies want and need are soft people that cannot think for themselves.
We need to go back to the early internet where there were tens of thousands of sites where people can interact based on their particular interest and can have fun internet shouting matches where everyone is the smartest person in the room and people get to judge who is an asshole and who won the contest.